In this deep, funny, and at times shocking conversation, Jess Butcher MBE — co-founder of Blippar and the creator of Scroll Aware — breaks down how the attention economy became an addiction economy, how AR missed its moment, why our kids are becoming NPCs, and what the analogue renaissance could look like.
We explore:

Timestamps:
00:00 — AR’s rise & missed moment
03:00 — Why AR never hit education
06:46 — Attention → addiction economy
11:30 — Algorithmic media & truth decay
15:50 — Overwhelm, ADHD & digital habits
18:49 — Kids, screens & NPC culture
22:03 — Phones out of schools
27:07 — The “safe phone” movement
30:32 — Big Tech vs Big Tobacco
46:37 — The analogue renaissance begins

Find Jess Butcher online at:

LinkedIn: https://www.linkedin.com/in/jessbutcher/
Twitter: https://x.com/jessbutcher
scrollaware: https://www.scrollaware.com/

This episode is sponsored by EmergeOne, fractional CFOs for venture backed tech startups from Seed to Series B.
Get in touch at https://emergeone.co.uk/contact-us/ or join the CFO team at https://emergeone.co.uk/join-the-cfo-team/

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